What are inbound links?

Inbound links are the links to a website from a third party websites. If a site X links to another site Y, we have outbound link on site X and it is Y’s inbound link. These links are very important in search engine optimization. Inbound links’ number determines the link popularity, an important parameter to get a high page rank on search engine results page. Not every other inbound links adds value to your website in terms of search engine rankings. These links should be placed on websites with a good page rank. You can create hundreds of low quality links on link exchange websites but it is not going to help you at all.
Many people are confused whether they should buy inbound links or not. If you ask this question in a forum, you will be flooded with neatly crafted replies that are actually sales pitches. You cannot expect an honest tip about inbound links there. Buying links is certainly a bad option if you are concerned about the quality of the links. Inbound links should have varied anchor text, supporting lines of text for deriving traffic and much more. If you hire people to take care of your link building campaign, you are going to be at loss. However, things are different when it comes to hiring experts. These people are professionals in their fields and they can great fewer but high quality links to your website. You can also cross check these inbound links to see if you are getting what you paid for.
There is no other way to get high valued inbound links than creating great stuff which people consider worth sharing or talking about. Some inbound links are also created as link baits to drive traffic to a websites. These inbound links direct a user to an interesting page on your website.

Next wiki page: Why Contextual Link Building Is Important?

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